Hana Ben-Shabat is the founder of Gen Z Planet―a research and advisory firm that helps leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. She is an award-winning management consultant (Top 25 Consultants by Consulting Magazine), public speaker, and business commentator.
She was inspired to create Gen Z Planet after seeing her clients waste resources, miss opportunities and generally wrestle with understanding Millennials. Her vision for Gen Z Planet is to stop history from repeating itself and instead arm organizations with the know-how they need to effectively connect with the next generation, future-proof their organizations, and turn Gen Z insight into a growth engine.
Before founding Gen Z Planet, Hana was a partner and board member of the global management consulting firm Kearney where she co-led the firm’s Global Consumer Institute and advised clients around the world on issues of corporate strategy and organizational effectiveness. Before that she held marketing positions at several Israeli tech companies.
Hana holds a B.A. degree in Political Science (major) and Psychology (minor) from Tel Aviv University, an M.B.A from Rotterdam School of Management, and a diploma in Corporate Finance from London Business School.