Bruce Lanser

Senior Retirement Plan Consultant

For more than 30 years, Bruce has been helping plan sponsors strengthen their employee retirement plans. He focuses his practice on delivering insights and results in three key areas within corporate retirement planning: sponsor and participant success, investment counseling, and fiduciary guidance. He provides in-depth knowledge and experience to retirement committees with a well-documented process designed to help them comply with fiduciary responsibilities and optimize participants’ retirement outcomes. To Bruce, advising a 401(k) plan is not just about investments and fees. It’s about people, families and helping them feel confident about their future. Bruce holds a B.S.B.A. Accounting from Marquette University and Series 7, 63 and 65 licenses. Outside the office he gratefully served as Chairman of the Investments Committee of Junior Achievement of Wisconsin. Bruce also enjoys speed skating and is an International Starter. He is one of just 24 individuals who qualify to be a Starter at the Olympic Games.