Cam founded the world’s first IoT agency, SharpEnd, in 2014 to transform the real world into a connected platform for fashion, beauty, drinks and CPG brands. The agency creates competitive advantage for brands through creative expertise and its world-leading technology platform, io.tt, supplying real-time consumer metrics and insights.
He is a regular speaker, writer and podcast guest exploring how to build brands in a connected world and has spoken on many of the world’s biggest stages including Cannes, the Festival of Marketing, LuxePack, Ad:Week, DMA, Cosmetics Business Live, Mobile World Congress and the IoT World Forum.