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Name
Virginia Lee
Title
CBD Research Manager, Brightfield Group
Bio
Virginia Lee is the CBD Research Manager at Brightfield Group where she helps CBD and consumer packaged goods companies with strategic planning by providing insights on the consumer, industry, and regulatory trends impacting the CBD industry. She works closely with Brightfield Group’s analyst, data science, and business development teams to develop and execute syndicated research on the US CBD market. Brightfield Group is the leading consumer insights and market intelligence firm for the CBD and cannabis industries, providing strategic consumer, brand, and market data and insights since 2015.
Prior to joining Brightfield Group, Virginia worked at Euromonitor International and Innova Market Insights, where she advised global companies on innovation and market entry opportunities in packaged foods, non-alcoholic drinks, and beauty & personal care.
Virginia loves sharing her passion for consumer trends and new products through speaking at trade shows including Natural Products Expo East, the IDDBA Show, the PLMA Show, ProFood Tech, and United Fresh. Her research has been featured in the Wall Street Journal, the New York Times, Bloomberg, the Financial Times, and CNBC.com. Virginia has a B.A. in History from Dartmouth College. A native of South Korea, Virginia has also lived in Montreal, Canada, and now calls Chicago home.
Prior to joining Brightfield Group, Virginia worked at Euromonitor International and Innova Market Insights, where she advised global companies on innovation and market entry opportunities in packaged foods, non-alcoholic drinks, and beauty & personal care.
Virginia loves sharing her passion for consumer trends and new products through speaking at trade shows including Natural Products Expo East, the IDDBA Show, the PLMA Show, ProFood Tech, and United Fresh. Her research has been featured in the Wall Street Journal, the New York Times, Bloomberg, the Financial Times, and CNBC.com. Virginia has a B.A. in History from Dartmouth College. A native of South Korea, Virginia has also lived in Montreal, Canada, and now calls Chicago home.
