Margus is a founding partner of Brand Manual, a service design and branding agency helping to make services work the way people expect them to work.
He is a Swiss-Swedish-Canadian-Estonian with a broad experience in working with organisations from insurance to brewing to social welfare. He is the catalyst behind the global service design award, author of numerous articles and a book on service design. Brand Manual’s approach to service design is customer centred and technology agnostic, meaning that the focus is on solving the right problem, rather than just solving it right.