Mitch Rosenbaum, SVP of Innovation for Tyfone, has more than 20 years of experience spanning marketing, software development and digital strategy. He is responsible for advancing Tyfone’s nFinia™ Digital Banking platform providing solutions that are intuitive, relevant and scalable.
Prior to joining Tyfone, Rosenbaum was the SVP of Marketing and Digital Services for the Credit Union of Colorado where he successfully led efforts to modernize the credit union’s systems, moving away from legacy, disconnected platforms and manual processes. He has articulated a clear vision for the industry, warning community financial institutions that don’t prioritize digital engagement are at risk of becoming obsolete. He was also a founding partner at VOX Marketing and BankDot, where he oversaw interactive advertising and systems development for clients including Philips Healthcare, Sonos, Bose, Keurig and iRobot.
Rosenbaum has served as a visiting lecturer at Tufts University and the Art Institute of Boston, teaching collaborative art, UX design, and web development. He is a Tufts graduate with a BS in Engineering Psychology (Human Factors).