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Name
Edward Croft Baker
Title
Managing Partner at The UX Agency
Bio
Ed works closely with clients to understand their business, brings a focus on solving problems today not designing solutions for tomorrow. From many years of building UX teams he helps put the right high performing teams in place to solve those problems. Ed brings a strategic focus and also technical expertise to your project, and has worked on both client and agency side since 1998 for challenger brands and global giants, such as Apple, Innocent, Domino's and Amazon.
