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Name
Jana Sochor
Title
Senior Researcher at Chalmers University of Technology
Bio
Jana Sochor is a senior researcher at Chalmers University of Technology, Division of Design & Human Factors in Gothenburg, Sweden. She has served as a main member of the Innovative Public Transport Services and Technologies Committee of the Transportation Research Board (TRB) since 2016. Jana's research interests include understanding end users’ perceptions, motives, and behaviors as related to mobility services so as to improve service design and development, adoption, and effect. She approaches mobility from a systems perspective, where better alignment is needed among service offers, public policies, etc. so as to constructively meet users’ needs while positively impacting users’ options and choices in a more sustainable manner.