Helsinki Business Hub (HBH) is the international trade and investment promotion agency for the Finnish capital region. In addition to attracting foreign investment, HBH helps innovation-driven companies from the Helsinki region to grow. Prior to joining HBH, Marja-Liisa worked as the CEO of Net Effect Ltd. and Culminatum Innovation Oy Ltd, and did post-doctoral research in the field of innovation studies at the Aalto University, School of Business.