Samatha Gibbs has owned and run Nest for 18 years. Nest is a gift boutique which has rural and city based outlets plus a garden centre concession in Leicestershire. Nest also trades on Notonthehighstreet.com, Etsy and nestgifts.co.uk. Samantha has recently been a judge for the Paperawards and has been a retail expert for PaperPitch at Top Drawer. She is passionate about the theory behind retail buying and doesn’t believe the industry has to come through the challenges of 2020 with a pessimistic outlook, we have to address the dynamics that we are facing with optimism and tenacity.