Kendra Kolb Butler founded Alpyn Beauty in 2018 after reaching for the wild plants that were thriving in her own backyard to treat and hydrate mountain skin. Today Alpyn Beauty remains the only skin care brand to sustainably harvest wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming. Alpyn is a 1% for the planet brand that is climate positive and plastic neutral. It is also in partnership with Grand Teton National Park Foundation (GTNPF) sharing the mission to re-wild ~4,500 acres of land.