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Name
John Alduenda
Title
Founder, 1791 Financial Services
Bio
John Alduenda, CFP®, MBA is the founder of 1791 Financial Services, a Certified Financial Planner™ professional, entrepreneur, and Adjunct Professor at the UC Berkeley Extension. With more than 25 years of experience in financial services, John specializes in helping small business owners improve profitability, strengthen cash flow, and build long-term wealth. As the author of The 1791 Profit System, John teaches business owners how to identify hidden profit leaks, optimize financial systems, and keep more of the money they work so hard to earn. His practical approach combines financial planning, business strategy, tax awareness, payment optimization, and operational efficiency into a simple framework designed to help entrepreneurs achieve greater financial success. John is passionate about empowering small business owners with the tools, strategies, and confidence needed to build stronger businesses and more secure financial futures.
