Dale Evernden is a seasoned creative director and design leader with over 25 years of experience in providing creative direction and design leadership to innovation teams. Dale holds both an undergraduate and master’s degree from Simon Fraser's School of Interactive Arts and Technology. Dale has dedicated his career to innovation and has a deep history helping clients and customers build cutting-edge software and interactive experiences across a variety of contexts. As a founding partner at Rival Technologies, Dale has played a pivotal role in shaping the company’s vision and driving its success. For the past 10 years, he has worked as the primary innovation partner to the Reid family, collaborating closely on numerous groundbreaking projects.