Director of Marketing and Professional Services, Positive Impact (PI)
Bio
Nick Atkins is a business owner and contact lens optician with over 40 year’s experience in the optical business (he’s keen to point out that he started very young!). He has worked on both sides of the optical fence, initially in practice and later moving to the industry side with Bausch & Lomb where he spent 10 years in professional services and marketing roles.
Since B&L Nick provided consultancy services to both sides of the business as well as establishing a number of businesses including Proven Track Record – the force behind the business symposium Independents Day. In 2008 he co-founded Positive Impact (PI) and is currently the company’s Director of Marketing and Professional Services. PI is an optical sales and marketing business that distributes a range of products including contact lenses and dry eye diagnostics and treatments.
Nick has lectured extensively on clinical and business related subjects throughout the Europe, the UK and Ireland. He has co-authored and written numerous clinical papers and articles and coordinated studies including the landmark EASE (Enhancing the Approach to Selecting Eyewear) study, examining the effect of using contact lenses to help with choosing glasses.
A former ABDO board director, Nick is also a Past President and an inaugural Fellow of the BCLA.