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Name
Aaron Keller
Title
Founder / Managing Principal, Capsule
Bio
Aaron has been part of an 18 month long development team on a new dark chocolate brand by the name of Verse. https://www.versechocolate.com The flavor comes from a controlled fermentation that happens at the farm, putting more value at the front of the cacao supply chain. The result is more cacao, less sugar and an abundance of flavor; the chance to make chocolate a daily healthy habit.
Aaron is the author of three books, two in a series called Design Matters and he recently co-authored The Physics of Brand.
He is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD).
Aaron frequently speaks on:
– How brands become valuable
– Building a modern brand in a community driven economy
– The impact of naming, packaging and identity on brand value
– Customer experience = the value of brands
Aaron is the author of three books, two in a series called Design Matters and he recently co-authored The Physics of Brand.
He is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD).
Aaron frequently speaks on:
– How brands become valuable
– Building a modern brand in a community driven economy
– The impact of naming, packaging and identity on brand value
– Customer experience = the value of brands
