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Name
Jacob St. John
Title
Marketing Strategy Manager, Market Defense
Bio
After starting his own Amazon agency and being acquired by Market Defense, Jacob leads marketing strategy development for key accounts. Having worked with over 50 beauty brands on Amazon, his focus is growing brands in the beauty space with unique strategies for customer acquisition and retention, including building out capabilities and insights into the Amazon shopper.
Jacob is obsessed with growing businesses on Amazon, specifically using DSP campaigns to target
competitors and in-market audiences to drive increased total volume. By folding DSP strategy into a key account, Jacob drove a 50% YoY lift in sessions and propelled 30% of that catalog into Amazon’s Top 100 Best Sellers for their respective categories, growing their new-to-brand customers by over 100k.
Jacob is obsessed with growing businesses on Amazon, specifically using DSP campaigns to target
competitors and in-market audiences to drive increased total volume. By folding DSP strategy into a key account, Jacob drove a 50% YoY lift in sessions and propelled 30% of that catalog into Amazon’s Top 100 Best Sellers for their respective categories, growing their new-to-brand customers by over 100k.
