Global VP, Marketing Research Services, Civicom Marketing Research Services
Bio
Annie McDannald is the global vice president of Civicom Marketing Research Services, a ResTech leader where she has spent nearly 20 years championing client success. Annie leads the elite facilitation team that guides over 200 clients through global IDIs and focus groups on Civicom’s premier, proprietary CyberFacility platform. Driven by a desire to make her clients’ lives easier, she has spearheaded the real-world implementation of Quillit, an AI tool engineered to accelerate qualitative analysis. She brings a practical, human-first perspective to the stage on integrating AI into everyday research workflows.