Flora Zwolinski, a Senior Insight Manager at Lumina Intelligence works closely alongside some of the biggest brands in the FMCG sector, interpreting data, generating insight and helping businesses with their key strategic decisions. Fuelled by a passion and curiosity for consumer behaviour, Flora crafts compelling narratives to tell a story from complex data sets. Specialising in foodservice and the convenience channel, Flora has spoken at industry leading events including The Convenience Conference, Positive Nutrition and Food & Drink Expo as well as contributing to articles in MCA News.