Mark (Hatch, VP Product) is business technology leader with over 15 years experience building growth and marketing technology for small businesses. He initially worked in digital marketing, pioneering strategies that consistently delivered more leads for small businesses through SEO, PPC, and website optimization. After that, Mark focused on driving leads through offline strategies like SMS, email, and even direct mail. Mark always prioritizes creating and demonstrating value by focusing on analytics that measure marketing and sales processes so they can be quantified and optimized over time.
Mark lives in Utah and enjoys traveling, especially spending time in the mountains with his family hiking, biking, and skiing.