After his studies in Marketing and Communication with a focus on Advertising Psychology at the University of Applied Sciences Vienna and Affective Sciences/Behavior Analysis at NYU (New York University), he began his career with BMW AG Munich as a manager of sponsoring and event marketing.
Later, he served as a member of the management board at Die Argonauten, Munich. Grey Direct eMarketing New York employed him as a Management Supervisor from 2001 to 2004. As of 2005, he works full time as a university lecturer, trainer, speaker at AMD, Akademie für Mode und Design Munich, Macromedia University of Applied Sciences and IED Florence, and is also a member of the Fashion Council Germany.