Vice President of Technology at Tropical Smoothie Cafe
Bio
Sid Desai is currently Vice President of Technology Strategy and Digital Operations at Tropical Smoothie Cafe where he leads all technology strategy, technology day-to-day operations, and cafe support for nearly 900 cafes (and growing!) nationwide. Prior to joining Tropical Smoothie, he was a Senior Vice President at SunTrust Bank within SunTrust’s Corporate Efficiency Office and Technology group. Prior to SunTrust, he worked in multiple technology leadership roles at UBS and Accenture in New York City.