Julian Chu is a senior advisor to consumer brands and B2B enterprises and an investor in early-stage companies in the consumer, eCommerce, and digital advertising markets. In these roles, he brings deep experience with technology-driven business innovation and growth.
He was most recently an Operating Partner at Castanea Partners, a private equity firm that works with founders of consumer passion brands to grow their businesses through a combination of capital and operating expertise. During his tenure at Castanea, Julian pioneered the role of operating partner and led strategic initiatives in the areas of digital marketing and eCommerce for such brands as Drybar, Jeni's Splendid Ice Creams, Proenza Schouler, and MacKenzie-Childs.
Previously he was head of eCommerce for PUMA North America, the first head of Client Success for eCommerce software company Demandware (now Salesforce Commerce Cloud), and a business development and consulting practice leader in IBM’s retail/CPG industry group. Julian began his career as a management consultant working at the intersection of business and technology at Mainspring, Cap Gemini, and Digital Equipment Corporation.
A graduate of Harvard University, Julian continues to reside with his family in Cambridge, Massachusetts.