As CDO of UNIQA Insurance Group Barbara Liebich-Steiner drives customer centric digitalization in insurance by developing digital customer touchpoints while pushing the roll out of the digital sales and services strategy. She believes the crucial element of digital change lies in the transformation of how insurance internalizes new ways of working builds a future mindset that embraces change. Prior to joining UNIQA she held various executive positions in the financial industry such as head of multichannel strategy at UniCredit Bank Austria, chair of the supervisory board of Payment Services Austria and member of the supervisory board of Card Complete Service Bank AG in Vienna.