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Name
Sylvia Knust
Title
Director of Insight Research, Tobii
Bio
Sylvia Knust is a research leader with over 15 years of experience in user experience and design research. As director of Tobii Insight Research Services in North America, she helps organizations uncover the emotional and cognitive drivers behind human behavior through a combination of qualitative and quantitative methods. Throughout her career, Sylvia has consistently integrated eye tracking into her research approach, applying it across industries to better understand how people perceive, engage with and make decisions about products, interfaces and experiences. She holds a master’s degree in industrial/organizational psychology and a bachelor’s degree in psychology and art.
