As Vice President, Marketing at Mercatus, Fairhurst leads the development of the company’s overall marketing and brand strategy and related programs. He’s also co-host on The Digital Grocer podcast and brings to the show a marketer’s perspective on the rapidly evolving grocery tech landscape. He applies a strategic lens focused on a continual search for the next big trends and best practices. Mark enjoys exploring not just how things are changing in grocery retail, but also why they’re changing — and where they’re headed. Prior to Mercatus, Fairhurst held senior marketing positions at leading business software companies including GS1, Solera and Intelex.