Our 2019 Beauty InfluenceHer of The Year, Yamaya Mason, is a Beauty & Lifestyle Content Creator from Los Angeles, CA. She started off her journey in 2017 implementing makeup as a form of therapy and allowed for her love for makeup to assist her with exploring other areas of her life such as Fashion and Lifestyle. Most recently, Yamaya quit her full-time job in October 2020 and is now a full-time content creator. She also provides consultation services for influencers and content creators to learn how to strengthen business relationships, secure brand deals, and establish multiple streams of income. She has helped assist influencers on all scales (nano, micro, and macro) establish their brand and succeed within their field.