Kim van Haaster

Bloomeffects Founder + CEO

Bloomeffects, the first skincare brand to harness the previously unknown hydrating and regenerative properties of the tulip, was founded in 2019 by Kim van Haaster. Kim always dreamed of having her own skincare range, and even with years of experience in the New York beauty industry, she never found a truly unique, pure, and natural ingredient that provided effective results…until she moved to the Netherlands for love! Her now husband and partner, a 4th generation tulip farmer, provided a beautiful yet simple ingredient to enrich her skincare concept – his globally renowned award-winning royal tulips. Tapping into one of the world’s most glorious natural resources – Holland’s world-renowned tulips – Bloomeffects delivers exceptionally authentic, wildly effective, and clean skincare. All products are formulated with the Bloomeffects Proprietary Dutch Tulip Complex – rich in antioxidants, natural moisturizing factors, and amino acids for softer, smoother, and glowingly hydrated skin. In pursuit of clean beauty, Bloomeffects is also committed to sustainability through environmentally friendly and responsible processes in all elements of development and production, including circular farming practices and the upcycling of tulip bulbs – making the Bloomeffects experience beautiful from the inside out.