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Name
Angela Goebel
Title
Public Education and Outreach Specialist, Monterey Regional Waste Management District
Bio
Angela Goebel has been in the resource recovery industry for 11 years after receiving her B.A. in Liberal Arts from Sarah Lawrence College. She worked for Recology as a Customer Service Representative in San Francisco and developed diversion programs for businesses in Silicon Valley as a Waste Zero Specialist. She led communications, education and outreach programs for San Francisco urban gardens Hayes Valley Farm and Bloom Justice. She is currently the Public Education and Outreach Specialist at Monterey Regional Waste Management District.
Combat Contamination and Re-engage Residents through Digital Communications
Educating people to reduce waste may mean improving your communications. New digital communication tools provide avenues to engage residents and collect data, with the aim of reducing contamination. Monterey County's recycling app and website What Goes Where is the newest digital outlet to reach residents. Data from the app has been used to develop targeted outreach campaigns and measure success. However, the picture is most complete with multiple sources of information: a statistical public opinion survey in coastal Monterey County shows people believe they are better recyclers than the annual local recycling composition studies find. Angela Goebel brings strategic insight and experience on how to leverage digital communications to re-engage residents and empower them so that they can be the champion recyclers they believe they are.
Combat Contamination and Re-engage Residents through Digital Communications
Educating people to reduce waste may mean improving your communications. New digital communication tools provide avenues to engage residents and collect data, with the aim of reducing contamination. Monterey County's recycling app and website What Goes Where is the newest digital outlet to reach residents. Data from the app has been used to develop targeted outreach campaigns and measure success. However, the picture is most complete with multiple sources of information: a statistical public opinion survey in coastal Monterey County shows people believe they are better recyclers than the annual local recycling composition studies find. Angela Goebel brings strategic insight and experience on how to leverage digital communications to re-engage residents and empower them so that they can be the champion recyclers they believe they are.
