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Name
Denise Herich
Title
Co-Founder + Managing Partner, The Benchmarking Company (TBC)
Bio
Denise Herich is co-Founder and Managing Partner of The Benchmarking Company (TBC), a consumer market research firm for the beauty and personal care industries, specializing in quantitative research, qualitative focus groups, and consumer in-home use testing for marketing claims and risk mitigation.
Using TBC’s 250,000+ person consumer database, Denise manages teams that conduct large-scale US and international consumer perception studies and custom research projects for beauty and personal care brands such as Shiseido, Benefit Cosmetics, Johnson & Johnson, Dollar Shave Club, Perricone MD, and many others. She is a frequent speaker at industry conferences, including Cosmoprof North America, Cosmoprof Worldwide, In-Cosmetics, SCC and elsewhere. Denise is a regular contributor to Happi, GCI Magazine, BW Confidential, and other industry publications, and is a member of Beauty Industry West (BIW), ICMAD and Cosmetic Executive Women (CEW).
Her marketing and research career spans more than 25 years. Prior to a career in beauty, she served as a top public relations executive at several regional and national communications firms. Denise earned her bachelor’s degree from the University of North Carolina (magna cum laude) with a minor in marketing.
Using TBC’s 250,000+ person consumer database, Denise manages teams that conduct large-scale US and international consumer perception studies and custom research projects for beauty and personal care brands such as Shiseido, Benefit Cosmetics, Johnson & Johnson, Dollar Shave Club, Perricone MD, and many others. She is a frequent speaker at industry conferences, including Cosmoprof North America, Cosmoprof Worldwide, In-Cosmetics, SCC and elsewhere. Denise is a regular contributor to Happi, GCI Magazine, BW Confidential, and other industry publications, and is a member of Beauty Industry West (BIW), ICMAD and Cosmetic Executive Women (CEW).
Her marketing and research career spans more than 25 years. Prior to a career in beauty, she served as a top public relations executive at several regional and national communications firms. Denise earned her bachelor’s degree from the University of North Carolina (magna cum laude) with a minor in marketing.
