Jared Stufft

Data Scientist

It’s true that social media data is messy. Its content is composed of not only text, but slang, jargon, acronyms, and abbreviations, as well as images, GIFs and video, and links to other content—all of which can be characterized as unstructured information, which is notoriously difficult to handle. Jared Stufft is our data scientist and expert in social media analytics. While not an easy task, at Prime Target we work to make the content on social media insightful, useful and effective for business.