Alvaro Meléndez co-founded and leads CRANT, a recently formed creative & technology business in Miami, where we work hand in glove with clients, helping to navigate their investment in smart technology, tools and thinking to enhance their marketing communications. Drawing on our experience with brands and businesses across markets, we go deeply inside the client’s business to identify their issues and opportunities. Using real-time research, global networking, expert partnerships, we concentrate on the application of creativity, machine learning, advanced analytics and big data capabilities.
Meléndez is an influential marketing professional and recognized authority in storytelling, strategic thinking and innovation. He has 15 years of international experience helping multinational companies succeed in an ever-changing world. His work has been recognized with over 40 awards from the most prestigious institutions in the world.
His mission has been to give brands strength and purpose. Through big data and state of the art technological capabilities, he has managed to turn purpose into actionable and measurable outcomes. His deep creative and strategic sensitivity took shape in the digital age while working in global advertising and communications. This enabled him to develop unique marketing frameworks and creative thinking models that have helped multinational companies, such as Coca-Cola, Tigo, Nestlé and Kimberly Clark, to name but a few.
Meléndez studied Communication Design at the Fachhochschule Darmstadt in Germany.