In his marketing career, Graham led some of the world's most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. As the founder of Beloved Brands Inc, a boutique brand consulting firm, Graham has been a trusted brand advisor to many of the greatest brands around the world. His bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love and his recent launch of Beyond the MBA is the virtual brand management training program that is designed for the real world.