After initially beginning his career as a programmer, Aj formed Dlala Studios in 2012. To continue a long-running cliché, the studio was formed in his parent's garage, with long-term partner-in-crime Craig Thomas. 10 years later Dlala Studios now has 30 full-time staff members and studios in Essex. The team has created titles, such as Battletoads (2020), and contributed to award-winning titles such as Sea of Thieves and The Escapists.