Ruby, an Associate Director is an extremely experienced, and accomplished researcher with expertise in behavioural economics. She excels in developing innovative evaluations that capture meaningful change. Ruby has a strong track record in the online harms, media literacy, and education space. Ruby actively seeks ways to enhance data collection and interpretation integrity. Her diverse subject specialisms include media and technology trends, with significant contributions to major studies for Google, the BBC, Channel 4, and Ofcom, including longitudinal research on Children’s Media Lives.