Julian Reis

SuperOrdinary CEO & Founder

Julian’s passion is discovering the small patterns that lead to big change across industries -from finance to energy to consumer brands. After getting his start as a macro-trader with an eye for market-shaking trends, he used those talents to build and sell two successful hedge funds (including Pagoda Capital, later acquired by Tudor Capital) as well as an international oil services business (Kuiper International, later acquired by Gulf Capital). In 2013, he was inspired by exciting changes in the beauty space to become angel investor to cosmetics e-tailer Luxola (later sold to LVMH) and to Skin Laundry, the disruptive dermatology business quickly expanding across the US, Europe, Asia, and the Middle East. Tracking the social commerce phenomenon in China, he founded SuperOrdinaryin Shanghai in 2017 as a laboratory to grow the next generation of innovative consumer brands. He’s proud to lead a team that currently includes over 70 employees from companies such as L’Oreal, Nike, Airbnb, Tencent, Microsoft and Paypal.