As Destination Analysts’ Senior Director of Research, Myha manages the operational planning and implementation for Destination Analysts’ suite of research studies. She has presided over comprehensive, multi-year visitor profile research programs as well as designed and executed comprehensive audience analysis and traveler persona research for destinations across the U.S. Myha also co-leads Destination Analysts’ qualitative research programs, including in-depth interviews and online focus groups of leisure travelers, meeting planners, DMO stakeholders and the travel trade.