A beauty entrepreneur and pioneer in the clean beauty space, Greg Starkman founded Innersense Organic Beauty with his wife, Joanne. Innersense Organic Beauty is a global leader in the clean hair care space, where its message of self care, self love, radical ingredient transparency and inclusiveness resonates with stylists, salons and eco retailers worldwide, as well as increasingly savvy clean beauty consumers, passionate, determined and label-reading their way to cleaner and safer beauty.
A former stylist and career professional in big beauty, his formulation and product development expertise morphed into a passionate obsession after the birth of his special needs daughter. Recognizing the parallels between toxins in conventional beauty products and the alarming number of health issues facing industry peers, Morgan’s arrival cued Greg and his wife, Joanne, to trust their innersense and an organic beauty company was born.
Greg is a leading force in the safe cosmetics movement, pushing the boundaries of green and conscious chemistry with sustainably sourced and meticulously processed ingredients. The brand is lauded with a number of distinguished awards including an Allure Best of Beauty seal for its groundbreaking Hydrating Cream Hairbath and Conditioner duo and I Create Lift Volumizing Foam.
Thanks to his guidance, Innersense Organic Beauty is among 21 noteable clean beauty brands composing the Counteract Coalition, which lobbies for safe cosmetics on the state and federal levels. Widely recognized as a leading authority in the clean beauty space, Greg is hailed for his breadth of knowledge in clean beauty hair care formulations and ingredients.