Natalie Gold is a Principal Behavioural Insights Advisor at Public Health England and Lead Behavioural and Behavioural Lead at the Innovation and Partnerships Hub in the Joint Biosecurity Centre. She is also a Senior Research Fellow in the Philosophy Department at Oxford University. She has over 50 publications on behavioural decision making, including both theoretical and empirical research. She has published on topics including framing, moral judgements and decisions, cooperation and coordination, self-control, and trust in finance, as well as applied research in public health.