Executive Director of Enterprise Solutions, EETech
Bio
Steve Cholas is a seasoned industry analyst and strategist with over 40 years of experience in the electronics sector. He has worked across nearly every facet of the industry, specializing in how engineering audiences engage with digital platforms. Cholas has implemented digital engagement environments for more than 100 leading electronics manufacturers and distributors.
In recent years, he has led the development of SaaS platforms that help manufacturers and distributors manage pricing, inventory, new product introductions, and competitive positioning to support more effective business decisions.
Cholas has overseen major industry research initiatives, including EETech’s Engineering Insights and the Mind of the Engineer report for EETimes, as well as numerous proprietary brand and audience analyses. More than 100 global electronics companies have relied on his expertise as a sales and marketing consultant.
He has also directed the strategy and development of many of the industry’s most recognized engineering communication platforms, including All About Circuits, EETech, EDN, EEWeb, EETimes, and 21ic—China’s largest engineering forum.