Vice President of Marketing, Loyalty & Insights, overseeing marketing for United Dairy Farmers' C-stores and retail fuel business, multiple ice cream CPG brands, new product innovation, consumer insights, and the U-Drive Plus loyalty program. Jenkins has led numerous new platforms for UDF, the current UDF mobile app, the Hi-Five Guest Experience and plant-based Homemade Brand Dairy Free ice cream. Her current priorities are growing U-Drive Plus and expanding order and delivery.