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Name
Jeff Walkowski
Title
President, QualCore
Bio
Jeff Walkowski is a marketing research veteran. He started out as a “quant jock,” but the past 30 years of his career have been devoted to qualitative research. He’s conducted over 1,500 focus groups and over 2,500 IDIs. Jeff’s passion is training. He co-founded the Online Moderator Training Institute, is a RIVA trainer and he was the lead developer of the MRII’s Online Principles Express course in qualitative research. He is known as one of the early adopters of online qualitative approaches and in 2023 he published “Mr. Online’s Playbook: 125 Pro Tips for Online Qualitative Projects.” Jeff loves donuts and he chose to live in Minneapolis partly because he loves cold weather.