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Name
Alex Cook
Title
Co-Founder & Managing Director, FILTR
Bio
Alex has been driving marketing and communications innovation in the travel retail sector for over 15 years, working with a wide range of retailers, airports and brands across all categories. In 2016, he established FILTR, with co-founder Nick Sutton, as an integrated retail marketing and design agency. Since then, FILTR has developed rapidly into a leading partner in the sector, applying its wealth of expertise in business and marketing strategies, design, public relations and communications, digital and production for its impressive client roster. In 2020, FILTR merged with creative group QINGWA, forming a strong 55-person global agency network with operations in Singapore, Hong Kong, Paris and London. FILTR is also the official Virtual Stand & Experience Partner of the Moodie Davitt Virtual Travel Retail Expo, working with all exhibitors to curate their digital experiences.
