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Name
Liz Riley Raukohl
Title
Insights Director, OLLY PBC
Bio
Liz Riley Raukohl is the insights director at OLLY PBC, where she built the insights function that powers brand strategy, marketing, creative and sales. With over 20 years in consumer and market insights, she leans into both proven and innovative methodologies to answer business questions. Liz is passionate about delivering unbiased truth and partnering closely with cross-functional teams to drive growth by embedding consumer understanding in decision-making.
