JC Velten is an Innovation Lab agent and the founder of Swim, which allows people to create their own social networks. He is also the founder of SoftCoin (sold to Inmar), which powers billions of digital coupons. He uses his talents to show companies of all sizes how to access & stay in the innovation zone by creating superior products, ingenious marketing and kick-ass messaging. JC is a guest lecturer at Stanford Engineering School and holds an MBA from Harvard, a bachelor in Economics and a bachelor in Business Administration from the University of Texas at Austin.