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Name
Iva Tasovac
Title
Research Capability Director, EyeSee
Bio
Iva Tasovac has built her career in market research and now works at EyeSee on the practical development and delivery of its research solutions. Her experience spans project management and client-facing research, with a strong focus on how new methodologies work in real use. In this session, she brings the hands-on perspective from working closely with EyeSee’s predictive and DIY development, including the workflows, usability and practical considerations involved in putting these tools into clients’ hands.