Amna is a Senior Consultant at Euromonitor International, based in Dubai. As a thought leader and industry expert in beauty, health, luxury, and fashion, her insights and analysis provide global, regional, and local brands with tactical and strategic solutions to foster company growth, with a special focus on the MENAT and Pakistan Regions. She advises clients across these industries on topics ranging from health and wellness, understanding government agendas, consumer trends, and business strategy planning.
Amna is also one of the authors of the annually published "Top 10 Global Consumer Trends" white paper.Along with regular interactions with major global and regional beauty and fashion industry players, she has been a proactive contributor to articles and interviews through various platforms such as exhibitions, TV, radio, and press media. Some examples include Beautyworld, CNN, Forbes, Euro News, Dubai Eye, Gulf News, and Images Retail ME. Amna holds Master of Strategic Marketing, top graduate, from the University of Wollongong. She has been active in the field of market research intelligence for more than a decade, bringing with her rich insights on the region and beyond.