Cindy Cray

After completing her PhD in psychology (cognitive neuroscience), Cindy moved into the field of health behaviour change. She draws on both psychological and sociological theories to increase understanding of how to engage hard-to-reach groups in different settings and cultural backgrounds in sustained health behaviour change. Cindy is particularly interested in the potential of community organisations, such as professional sports clubs (e.g. football and rugby clubs), bingo clubs and prisons, to deliver health behaviour change interventions that are attractive and acceptable to at-risk groups. Throughout her career, Cindy has focused on the importance of engaging with stakeholders throughout the intervention development and evaluation process to facilitate the translation of research evidence into practice. Recently, Cindy has attracted new funding to allow her to extend the way sustainability is conceptualised in her research beyond the individual (e.g. a person maintaining change long-term) and organisation (e.g. long term implementation of an evidence-based behaviour change programme), to embrace environmental sustainability (e.g. active travel, reduction in food waste/food miles).