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Name
Alex Genov
Title
Head of Customer Research, Zappos
Bio
Alex Genov is an experienced customer research professional who applies his experimental social psychology background and his passion for research, design and innovation to solving important customer and business problems. His professional goal is to help teams create remarkable products and services which make people’s lives easier and more enjoyable. Currently, Alex is leading customer research for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance and the Active Network. He has over 15 years of relevant experience with both startups and Fortune 500 companies. Alex has a PhD in experimental social psychology from Clark University. His areas of research include defining and measuring emotions, individual differences, usability and consumer segmentation.