"Before spinning SearchPilot out as an independent company in early 2020, Will was CEO of Distilled, the company that created the platform that would become SearchPilot. Distilled was an SEO agency founded in 2005 by Will and his co-founder Duncan Morris. It was acquired by Brainlabs at the same time as SearchPilot spun out.
Between running Distilled and SearchPilot, Will has experience of running and growing a business in the US and UK, working with large clients and customers, and has deep SEO knowledge from many years working with some of the biggest websites in the world."