As Chief Brand Officer (CBO) at AscellaHealth, Mike supports the AscellaHealth Family of Companies comprehensive business strategy to increase brand awareness, boost perceived value and improve lines of services in the marketplace. He is responsible for oversight of our Family Companies based on sales & marketing to finance, client services and Specialty Pharmacy strategies throughout the organization that drive strategic business initiatives. Within his roles, he enhances the success of the strategic projects and applies business development, contract negotiations, network advancement, marketing & outreach strategies that cultivate opportunities for AscellaHealth and our Family of Companies.